‘Power On.’ Campaign

The Lamar Institute of Technology story is a powerful one. Our region is on the rise in a powerful way. Industry. Community. Job opportunities. Beaumont is a veritable boom town, and smack dab in the middle of all the action is LIT, power-positioned and poised as never before to prepare our students for high-paying jobs in high-demand growth fields and to supply local employers with a powerful workforce.

At LIT, we do everything in our power to empower our students. We know the way. It says so right in the center of our LIT logo. The rising star represents the hope of better lives and better futures.

Whether you’ve been working in your chosen field for years, are just graduating from high school, or are ready to make a life change, we have a plan and a program perfect for you, and we can get you in and out and on the job quickly.

You supply the desire, the dream, of a better-paying career, a better life, and we’ll supply the power source (programs and training), the power line (our unparalleled faculty), the power supply (our industry connections), and the power support (before, during, and after) to make it happen. We’ve got the power. All you have to do is tap into it.

Power On.

‘Far From Ordinary.’ Campaign

There’s nothing ordinary about the Sul Ross State University story. In fact, our story is extraordinary in every way. From our stunning West Texas setting to our open-air learning programs to our nationally renowned rodeo, ranching, agriculture and geology programs, Sul Ross State University is a hidden cultural and educational gem.

Until now.

Driven by a new president with a bold vision for the future, SRSU is perfectly poised for marketing polish and push that will showcase our extraordinary multicampus locations and their spectacular surroundings – out in the middle of nowhere and smack in the center of it all – drawing a new generation of aspiring artists, scientists, teachers, writers, entrepreneurs, filmmakers, composers, ranchers, geologists and rodeo champions to our campus.

We have everything traditional and non-traditional students need to succeed: World-class facilities located in one of the most beautiful regions in our country. One of the most affordable tuitions in the Texas State University System. Strong academics. Special programs. Alumni that love the school and want it to succeed. A caring community. Welcoming campuses. Supportive faculty and staff. Deeply rooted traditions.

In short, we offer transformational education opportunities in an outdoor adventure setting that is quite simply second to none. The SRSU Alpine campus is a destination. We have everything. Still, it may not be for everyone. And that’s okay.

The right students will come for the right reason.

They will come for one reason.

They will come because Sul Ross State University is …

Far From Ordinary.

‘See For Yourself.’ Campaign

It’s an exciting time at Cleveland Community College. With a clear and committed vision driving a bright, bold future, the leaders of the college were ready to elevate both the brand message and their level of engagement with the community. They had a great story to tell. In the past three years, they've broken ground on a new Advanced Technology Center and a Baseball/Softball Complex. They've updated facilities, added athletic teams, chosen a new college mascot, and created a bright and bold new logo. And the faculty and staff are re-energized and rejuvenated. In short, they’ve made a world of positive changes at Cleveland Community College, and now with the help of the creative team at WDM they are ready to change their little corner of the world in a big, bright, and bold way.

The campaign flowed naturally from this impressive reality. The message was simple, straight forward, and offered a strong and welcoming call to action:

It’s time to invite potential students to take a new look at all there is to offer, and that’s exactly what we encouraged them to do. Come see all the new things we’ve done for you. Come see all that you can now be and do right here in Cleveland County. Come See for Yourself.

‘Climb.’ Campaign

Hill College is indeed a unique institution. The college president has been serving the college and the community for 40 years. She began her career as a switchboard operator and earned her way up to president of the college. In recent years the college has been developing a spirit of service that is focused on an outstanding student experience and successful outcomes for everyone who attends Hill College.

Hill College was ready to take their marketing up a level and selected WDM to help. After completing the WDM Brand Process we were ready to begin developing an exciting new marketing strategy that would align with the impressive reality of the college and all that it had to offer.

We started with the obvious - the name of the college was Hill. A hill is a piece of land that rises higher than its surroundings. Not quite as high and easier to climb than a mountain, a hill that is successfully scaled still offers climbers a feeling of personal success, a breathtaking experience, and a wider world view. At Hill College, this is what they strive to provide every single student every single day.

The message we wanted to send to prospective students was: No matter your eventual destination, a four-year college or straight into a career, Hill College is an excellent place to start your climb. It’s was our vision, our rallying cry, and our promise:

You will…

Climb.

‘So Small in a Big Way.’ Campaign

They say good things come in threes, and there is no other school in the state of Georgia where this statement applies more than at Georgia College & State University.

GCSU offers prospective students three distinct and powerful advantages: quality, selectivity, and the fact that it is one of the top three colleges in the state of Georgia. AKA: The Big Three.

Surrounded by rolling green hills and swimming in small-town, lake-country charm, Georgia College & State University provides a personal education experience with a private school feel at a public school price. It’s a place where you can pursue your interests, discover your purpose, and lead at all levels. The college has been lauded by US News & World Report and The Princeton Review and is featured as a 2022-2023 College of Distinction.

The inclusive GCSU community is warm, personable, and caring and promotes the creation of big ideas in a small and special setting. Of course, we are proud and privileged to be included in The Big Three, but the unique beauty of Georgia College & State University is that it allows and invites each and every student to both go big and come home. That’s what makes us so special. Because only at GCSU can you …

Go Small in a Big Way.

‘Your Path. Your Way.’ Campaign

When we began working with South Florida State College nearly ten years ago, they had just announced their first new president in 18 years. The new president had a big vision for the transformation of the college that was more daring and bold than anything the community had heard before. The president brought WDM in to create a cohesive brand and identity across the region.

We began the process with ten workshops at three campuses over a three-county area. This provided the opportunity to engage community leaders, faculty, staff, students, potential students, and the trustees of the college. This listening tour resulted in themes that were developed and used to define the new vision for the college.

After presenting the new vision to a standing ovation, we launched a capital campaign, and a new enrollment campaign followed.

The results: The very next enrollment period reversed a five-year decline in enrollment, and the capital campaign yielded the largest single gift in the history of the college.

Over the past decade, we have refined the SFSC brand and marketing strategy to meet the changing needs of the college and the region. Most recently, the college is promoting the idea of Panther PATHways and wanted to reflect this in their marketing.

‘Uniquely Powerful.’ Campaign

Greater Aiken County, South Carolina is a powerful place – past, present, and future. From its pre-WWII status as the nation’s winter home of the rich and powerful horse racing set … to its postwar position as a nuclear powerhouse … to the water-powered mills that put Horse Creek Valley on the textile industry map … the story of greater Aiken County and its people is a uniquely powerful one.

What many greater Aiken County residents aren’t aware of as they pass by on their way to and from work and school each day is that, sitting quietly up on a hill, there’s a uniquely powerful place that has been serving the county’s student population for 50 years now, creating uniquely powerful educational and workforce training pathways for those seeking a path less traveled – but no less triumphant – in route to career and life success.

That place is Aiken Technical College, and we’re gearing up to let the people of greater Aiken County know all we have offered and all we still have to offer to students – past, present, and future. High school graduates looking for a two-year transfer program, degree and certificate programs for those both entering and returning to the workforce … if you’re looking for an educational path less traveled but one that will definitely point you in the right direction, we promise Aiken Tech is the place for you.

And it all starts with one word: Power.

We are a community built on unique power, and we’ve tapped into it. We understand the power of a strong faculty and staff dedicated to student success. We understand where our current and potential Aiken Tech students come from – where they’ve been and where they want to go – and that they need to be encouraged and empowered to take the college path less traveled. We understand the power of that piece of paper – an Aiken Tech degree or certificate – that transforms an hourly employee into a salaried manager … that sends a non-traditional two-year Aiken Tech grad off to the four-year college of his or her dreams …  that puts real and lasting earning power into the hands of the people of greater Aiken County.

Now celebrating the 50th Anniversary of the college and its historically powerful story – past, present, and future – we are even better positioned and poised to fulfill this promise to each and every student we successfully point down a less traveled but no less triumphant career and life path.

Aiken Technical College is Uniquely Powerful.

‘Break Through.’ Campaign

In many ways, the Highlander Mascot is an important part of the MCC story. The patriarch. The father. The patron saint. The Highlander and MCC have been in Waco, taking care of and lifting their family (students and community) for over 50 years. MCC didn’t board up its windows when things got tough in Waco. The college stayed wide open, embracing the Highlander spirit of clan, family, and community, and the college still stands today as a beautiful and strong beacon, welcoming students into our family.

We understand that our students are no strangers to tough breaks, but they are also strong and determined like the ancestral Highlanders who faced challenges and who came together and fought together and won. They have been broken down and underestimated, but they have learned how to get up, dust themselves off, and press on. Tough breaks — and overcoming them, surpassing them — make them stronger.

At MCC, everything is possible. All in one place. We’re one big family with strong, ancestral ties to the Waco community and the people we serve. We’re your breakthrough to tomorrow … whatever your tomorrow might be.

What’s in it for you? Come take a look. Come to McLennan Community College.

And…

Break Through.

‘Venture Forward.’ Campaign

Serving an eight-county area of east and central Alabama, success is the foundation on which Southern Union State Community College was built. Like their mascot, the brave and bold bison, SUSCC students refuse to let anything bar their pathway to bright and successful futures. Regardless of conditions, challenges, or circumstances, they press forward, empowered by the knowledge that a Bison Nation education will lead to the betterment of themselves, their families, and their communities.

Our message is clear. Our rallying cry is true. No matter your end goal, if you start your journey at Southern Union State Community College, you WILL succeed. You WILL advance.
And the time to start that journey is NOW.

It’s time to be brave.

It’s time to be bold.

It’s time to Venture Forward.

‘Take Charger’ Campaign

After viewing a presentation by another satisfied WDM college client at a well known networking conference, the director of marketing at Georgia Highlands College reached out to the team at WDM and asked, “Can you do THAT for us?”

Just like that, WDM began our in-depth brand process to reveal the amazing story unfolding at Georgia Highlands College. Through each workshop, it became more clear that the faculty, staff, and students, lead by a visionary president, were making a difference by stepping up and taking charge. WDM decided that a clear and bold statement was all that we needed to ignite their internal and external communities throughout northwest Georgia. 

‘Bright Here. Bright Now.’ Campaign

There’s never been a better or brighter time at Lamar State College Orange. Fueled by our president’s tomorrow-driven vision and a plethora of today’s accomplishments, LSCO is truly a place where hope and opportunity meet and greet every student who walks through our doors. Enrollment is up, our graduates are crushing the competition for the best and brightest jobs in the region, and we are now perfectly prepared and poised to delve even deeper into our community and change lives for the better forever.

We know what you want, and we are prepared to see that you get it. All of it. And more.

You want job security and more career and earning potential. You want a brighter future for yourself and your family. You want a community of like-minded people with like-minded dreams. You want a wealth of programs designed to get you in and out and on the job fast. You want indoor and outdoor recreational facilities. You want clubs and activities. You want a real college campus that’s alive and bursting with hope and opportunity.

You want it all, and you want it right now. And we’ve got it. ALL.

New buildings, new programs, new regional work connections, a bold new vision, and workforce-inspired direction … there’s so much more for you to see and experience and explore. The best and brightest programs and faculty. The best and brightest job opportunities. The best and brightest students dreaming bright orange dreams.

A brighter and better-paying future is waiting for you today at Lamar State College Orange. All you have to do is come and get it …

Bright Here. Bright Now.